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Our story begins with Francisco Beckmann Senior: a seventh generation descendent of the oldest dynasty of tequila producers. Raised with a deep reverence for agave, Francisco established Tierra de Agaves with the intention of creating a premium Tequila made with integrity, quality, and approachability.
Sharing his love for the craft with his family, he passed along the traditions and the business to his son, Jorge Beckmann, who became president of Tierra de Agaves in 2005.
Today, Lunazul is still a family-run operation located in the heart of Tequila, Jalisco, where we are proud to continue our mission of creating only the finest, 100% agave premium tequilas.
Jorge Beckmann grew up among his family's agave
fields, where he gained firsthand experience growing,
distilling, and bottling exceptional tequilas. Since
2005, Jorge has led the operations of Tierra de Agaves
as the distillery's President. In his role, he sets the
standard for crafting Lunazul and creating tequilas that
honor his family's legacy.
Francisco Quijano is a veteran of the tequila industry who’s
made it his life’s mission to promote and protect the
authentic values of tequila and led the effort to designate the
blue agave fields of Jalisco as a UNESCO World Heritage
Site. He came to Tierra de Agaves in 2007 as Master
Tequilero and personally tastes every batch of tequila to
ensure the unparalleled consistency Lunazul is known for.
Growing up in the fields of Tequila, Jose was born into
the agave-growing business. His father, agave legend
Don Jose, passed down his knowledge and instincts as
Jose grew from a young Jimador to a Master Agave
Grower. Today, he leads a team of agricultural
engineers and oversees more than four million agave
plants as Lunazul’s Master Agave Grower.
After years of hard work, this is truly a dream come true. My team and I are committed to bringing you an exceptional tequila because quality, the people, the land, and legacy are what matter most. From all of us here at Lunazul, we invite you to enjoy this taste of Tequila — straight from Mexico to you.
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