Lunazul was founded by Francisco Beckmann, a seventh generation descendent of Jose Antonio de Cuervo. Francisco founded the Tierra de Agaves estate in 2004 on a mission to create the world's first true small batch, 100% agave tequila that champions premium quality, integrity and approachability. He passed along the tradition to his son, Jorge Beckmann, who became president of Tierra de Agaves in 2005.
Jorge Beckmann grew up among the family's agave fields, where he gained firsthand experience growing, distilling and bottling great-tasting tequila. Since 2005, Jorge has overseen the operation of the Tierra de Agaves Distillery. As our president, he sets the standards for making Lunazul.
Francisco Quijano is a veteran of the tequila industry who’s made his life’s mission to promote and protect the authentic values of tequila and led the effort to designate the blue agave fields of Jalisco as a UNESCO World Heritage Site. He came to Tierra des Agaves in 2007 and has been turning three basic ingredients - agave, water, and yeast - into the smoothest-tasting tequila ever since. Francisco personally tastes every batch to ensure the unparalleled consistency Lunazul is known for.
Growing up in the fields of the village of Tequila, Jose was born into the agave-growing business. His father, agave legend Don Jose, passed down his knowledge and instincts as Jose grew from a young jimador (harvester) to a Master. Today, he leads a team of agricultural engineers who combine the latest in technology with a legacy of experience and oversees more than 4 million agave plants as Lunazul’s Master Agave Grower.