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About Jorge Beckmann

Jorge Beckmann grew up among the family's agave fields, where he gained firsthand experience with the process of growing, distilling and bottling great-tasting tequila. Since 2005, Jorge has overseen the operation of the Tierra de Agaves Distillery. As our president, he sets the standards for making Lunazul, and for crafting the kind of tequilas you can enjoy on any occasion. He and his family live in the city of Guadalajara, in the heart of tequila country.

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